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Nintendo have finally admitted that they may be forced to move up with the technological times and venture into the HD market following the success of its competitors in the height of presentation. Executives for the developer have said that they can no longer "swim against the tide" and that the switch would be a natural flow for the company.

Genyo Takeda, GM of Nintendo's R&D Division told investors at a briefing, "Since our division has been reviewing and developing a number of hardware, we are looking into many different things, including HD and SD." He continued," Since an increasing number of the TV sets at home around the world are becoming HD today, it will be natural for a machine to be able to generate graphics that people will be accustomed to see on HD televisions. Since the ordinary TV programs are now shifting to HD, moving to HD appears to me a natural flow."

Meanwhile Shigeru Miyamoto added, "We probably cannot swim against the tide. The customers' tastes will become more and more refined. Even today, many customers who have seen HD once say they cannot go back to SD"

Claims have also emerged that Nintendo is losing out to the iPhone in terms of hand held gaming but this has been discounted by Saturo Iwata who says that recent efforts on improving the DS have been due to the devices success. In a briefing he said, "It is true that the current Nintendo DS business is not that heated up as it used to be sometime ago, when no one could tell how far ahead DS might be able to grow. On the other hand data [has shown] that DS has not lost its footing at all. Actually it has been even increasing its footing all around the world."

He also added, "Because the original iPod business itself was big, my view is that Apple was able to leverage a very good timing to expand its business to telephones just when the original iPod business was nearing its saturation point. In other words, in my opinion, iPhone did not grow itself to a huge business, but something already grown up was able to prevent its growth speed from slowing down."